Ambient Logo

The main task of this week as been working on the possible logo designs for Ambient World. I started off this week by getting feedback on the rough designs I produced over the weekend. I was quite happy with the choices I got from the feedback as they left some really good ideas to look further into. From the feedback I received I started looking further into some of my designs, which gave me a chance to try and tweak a few things in the design or totally change the idea.

Something that I found a real task was starting to use Macromedia Freehand as this was the best software for creating vector images. At first the software really frustrated me as I was finding it really hard to produce the simplest of shapes. But the more I used the software the easier it became to use.

After a while I knew what I was doing with the software and started to create the first of my designs. Something that I found really challenging was getting the line of the letter “W” to follow the slant of the reverse on the Logo. I solved this by slanting the letter slightly to the left. The next task was to get the letters “A” and “W” To follow the same slant so they could be put side by side. Something I need to make sure I am doing in my vector designs is seeing which geometric shapes I can use to make up the design I am creating.

Next I started work on the second design for my logo which started off with the idea of the companies name with a planet orbiting around it. A got this idea as the music was a lot different to what I’m use to, so it was as if it was from another world. One of the things I found really challenging in this design was finding the right stroke width to use on the orbit. The problem was it stroke width was ever too thick or thin compared to the weight of the text. Eventually I found the right font for the design, which was Arial Black, and I used a stroke of 10pt. This part of the task was really frustrating as nothing seemed to work but I was really happy with the design that came out at the end.